Fujifilm instax mini Link+ Usage Proposal Marketing
This examines how Fujifilm revitalized its smartphone printer line by shifting from traditional hardware sales to a usage-oriented marketing strategy. By integrating the instax mini Link with platform...
23 Touko 7min
Logical Thinking and Writing in Business Communication
This introduces a framework for mastering logical business communication tailored specifically for Japanese professionals. The central premise suggests that effective writing is primarily achieved thr...
22 Touko 7min
Suntory NOPE Architecture of Integrated Flow Marketing
This examines the extraordinary commercial success of Suntory’s "NOPE" beverage line, which has surpassed twenty million units in shipments. It highlights a strategic shift from isolated promotional e...
21 Touko 6min
Shosen Bookstore Customer-Centric Retail Recovery
This examines the business revitalization of Shosen, a historic Japanese bookstore chain that successfully returned to profitability after a six-year deficit. It highlights a strategic shift toward cu...
20 Touko 6min
Marketing Beyond the Individual: Person, Scene, and Mode
Contemporary marketing strategies are shifting focus from static demographics toward a fluid understanding of human scenes and psychological modes. Modern consumers increasingly view "solitude" as a s...
20 Touko 5min
Nissei Soft Cream Non-Major Player Strategy
This introduces a strategic analysis of Nissei, a prominent Japanese company that has secured the top position in the commercial soft-serve ice cream market. This case study explores how a non-major p...
19 Touko 6min
Beyond the Buyer: BtoB Strategies for Deep Customer Insight
This explores advanced strategies in BtoB marketing that prioritize a profound comprehension of the client's own market environment. By examining the practices of major corporations like Panasonic Con...
18 Touko 6min
Kirin Good Ale Trade Marketing in the Deli Aisle
This examines Kirin’s strategic trade marketing approach for its "Good Ale" product, specifically focusing on its placement within supermarket deli sections. By moving beyond traditional beverage aisl...
17 Touko 5min
