Marketing Talks

This explores Lawson Store 100's comprehensive retail media strategy, emphasizing the seamless integration of advertising with in-store experiences to drive sales. It highlights how the company aims t...

24 Heinä 202512min

This discusses KATE LICCA, a collaborative product between the cosmetics brand KATE and the doll brand Licca-chan, emphasizing its strategic role in early customer experience and brand building. It hi...

23 Heinä 202510min

This explores "Job Theory" (Jobs to Be Done), a marketing concept where products and services are viewed as "workers" hired by customers to complete a specific "job." A job is defined as the "progress...

23 Heinä 202512min

This describes Kao's "Kao Koremo!" app, a marketing initiative designed to transform their unbranded, utility-focused products into recognized household names. The app allowed users to scan barcodes o...

22 Heinä 202511min

This episode discusses Anker's new cafe strategy, which challenges the conventional marketing wisdom of narrowing target customer segments. By opening Anker Store & Cafe, the company aims to expand it...

21 Heinä 202510min

This discusses B2B digital marketing strategies through the case study of Daiwa Steel Tube Industries, a long-established steel manufacturer. It highlights the challenges of achieving synergy between ...

20 Heinä 202512min

This analyzes "Rookie OL's Guide to Consistent Marketing Strategy," a business novel that teaches marketing principles through a narrative about a young woman revitalizing an Italian restaurant. It hi...

19 Heinä 202512min

This examines Toyota GR's marketing approach, highlighting how the brand identifies and caters to diverse customer segments. It emphasizes the crucial principle of defining "who the customer is" as th...

18 Heinä 202511min