Marketing Talks

This episode discusses Kao's strategic shift from viewing customers as "consumers" to "lifestylers" as a key factor in their corporate turnaround. Initially facing declining profits, Kao reevaluated i...

10 Heinä 202511min

This episode explains Japanet Takata's successful marketing strategy, focusing on their "two-step benefit storytelling" approach. This method moves beyond simply stating a product's direct advantages ...

9 Heinä 202511min

9 Heinä 202510min

This episode outlines Kao's Pyuora: Six Steps to Marketing Success, detailing a comprehensive marketing strategy exemplified by their Pyuora Carbonated Toothpaste. It emphasizes that successful produc...

8 Heinä 202512min

This episode analyzes Ezaki Glico's "Seventeen Ice" brand, detailing how it achieved record sales despite its maturity by implementing a customer-centric marketing 4P strategy. It explains how the Pro...

7 Heinä 202511min

This episode explores how the TimeTree calendar sharing application discovered and capitalized on an unforeseen user behavior: fans utilizing its public calendar feature to track idol schedules for "O...

6 Heinä 20259min

This episode explores the benefits and drawbacks of marketing frameworks, arguing that their effectiveness hinges on proper application rather than the frameworks themselves. It highlights that while ...

5 Heinä 202513min

This episode explores the "differentiation trap" in business, arguing that an excessive focus on distinguishing products or services from competitors can lead to companies neglecting genuine customer ...

4 Heinä 20259min