Bias Break and Essential Intuition in the AI Era
This episode introduces two crucial human-centric skills for the AI era: "Bias Break" and "Essence Intuition." Bias Break encourages challenging preconceived notions and conventional wisdom to foster ...
25 Kesä 202512min
Gen-z Recruiting: BGC and UGC Synergy in Marketing and Recruitment
This episode examines the synergistic relationship between Brand Generated Content (BGC) and User Generated Content (UGC) in the realms of marketing and recruitment, particularly targeting job-seeking...
24 Kesä 202512min
Taisho's Integrated Marketing: Entry Points and Availability
This episode details Taisho Pharmaceutical's integrated marketing strategy, focusing on how they successfully combined television and YouTube advertising for their Lipovitan Jelly product. It explains...
23 Kesä 202513min
Economic Security: Insight and Foresight for Business Strategy
The episode emphasizes the crucial role of insight and foresight in navigating the complexities of geopolitical and economic security in the business world. It explains that insight involves deeply un...
22 Kesä 202516min
BAKUNE: Crafting a Category and Building Brand Assets
This episode discusses Toenails' BAKUNE, a brand that has redefined the pajama market by creating the "recovery wear" category. It explores how BAKUNE established itself as the top-of-mind choice for ...
21 Kesä 20259min
Toyotomi Succession: Corporate Governance and Leadership Lessons
This episode reviews Saburo Kajiyama's business novel, "The Toyotomi Succession: A Novel of a Giant Automobile Company," which explores the complexities of corporate governance and leadership. The boo...
20 Kesä 20258min
PochettePlus: Category Entry Points and Brand Entry Points
This episode introduces "PochettePlus," a financial education app for families, co-developed by Mizuho and Sega, that teaches economic concepts through engaging gameplay. It explores marketing strateg...
19 Kesä 202510min
Higashimaru Shoyu: KGI KPI KAI Management
This episode examines Higashimaru Shoyu's successful social media strategy, particularly on X (formerly Twitter), highlighting a shift from solely focusing on follower count to a more strategic, busin...
18 Kesä 202513min
