Kisoji Okuizome: Invisible Marketing Systems for Driving Customer Engagement
This episode explores how businesses can cultivate customer engagement through what it terms "invisible marketing systems," focusing on the case study of Kisoji, a Japanese restaurant chain. It highli...
17 Kesä 202514min
Cheki's Analog Revival: Marketing for Enduring Brands
This episode outlines how Fujifilm successfully revitalized its Instax "Cheki" instant camera, transforming it from a struggling product into a global sensation amidst the rise of smartphones. It expl...
16 Kesä 20259min
New Balance: Category and Brand Entry Points
The episode introduces two crucial marketing concepts: Category Entry Points (CEPs) and Brand Entry Points (BEPs). CEPs describe the moments when consumers realize they need a particular product categ...
15 Kesä 202515min
Yoshigai Kamaboko: Reviving a Legacy with the Strategy of the Disadvantaged
This episode examines how Yoshigai Kamaboko, a traditional Japanese kamaboko (fish cake) maker, revitalized its business from the brink of closure by employing the "strategy of the disadvantaged." Thi...
14 Kesä 202520min
Orbiting Classroom: Science, Second Chances, and Learning's Joy
This episode offers a comprehensive review of the novel "Orbiting Classroom" (Sora Wataru Kyoushitsu) by Shin Iyohara, focusing on its core themes and narrative structure. It highlights the story's se...
13 Kesä 202510min
Handsman's Critical Core Strategy
This episode explores the concept of a "critical core" strategy through the case study of the Japanese home center, Handsman. This strategy involves adopting seemingly irrational or inefficient practi...
12 Kesä 202515min
P&G Logistics Powers Retail Execution
This episode explores the significant impact of effective logistics on a company's retail success, using P&G's historical collaboration with Tupperware as a key example. It explains how optimizing log...
11 Kesä 202513min
Jobs Theory for Customer Understanding and Marketing
This episode explains the "Jobs to Be Done" (JTBD) theory, which focuses on understanding the underlying progress customers want to make in specific situations, rather than solely focusing on their at...
11 Kesä 202510min
