Winning with Category Entry Points
This episode explains the marketing concept of Category Entry Points (CEPs), which are the situational "entry points" or contexts that lead consumers to consider specific products or services. Underst...
7 Touko 202513min
OMRON's Business Opportunity Discovery and Value Creation
This episode describes Omron Field Engineering's solution to the challenges faced by retail and food service businesses as they adopt more digital equipment. The widespread use of digital devices like...
6 Touko 202510min
Darkened Tomato: Transforming Weakness into Strength Marketing Strategy
This episode explores the marketing success of "闇落ちとまと" (Darkened Tomato), a product that creatively transformed a perceived weakness, black marks on the skin due to cultivation practices, into a stre...
5 Touko 202511min
Costco's High-End Strategy Through Marketing 4P
This episode discusses Costco's strategic marketing approach in the US, focusing on its shift to include high-end merchandise alongside its traditional bulk discount items. It highlights how Costco is...
5 Touko 20258min
Yogurt Partheno's Two-Step Value Design
This episode discusses marketing principles and the importance of customer understanding, using the case of Morinaga Milk Industry's "Partheno" Greek yogurt as an example. It highlights that a company...
4 Touko 20259min
Japan Starbucks: Mission, Vision, and Values
This episode explores the importance of a company's mission and vision, using Starbucks in Japan as a key example. It highlights how Starbucks’ clear and consistently communicated mission, centered on...
3 Touko 202513min
Business Geopolitics and Economic Security Strategy
This review discusses the book "Business, Geopolitics, and Economic Security," emphasizing the critical need for companies to move beyond basic understanding and integrate these factors into practical...
3 Touko 202519min
Nissin Branding Strategy: Core Value and Change
This episode discusses brand longevity and how products can remain popular over many years. Using Nissin Food Products as a case study, specifically their Cup Noodles and Chicken Ramen, they explore t...
2 Touko 202512min
