Marketing Talks

This highlights iiba, an innovative parenting map application designed to simplify life for families by identifying child-friendly locations. It explores the strategic framework behind the platform, f...

10 Touko 5min

This examines a highly successful marketing strategy by Showa Sangyo that fundamentally altered how consumers perceive pancake mix. By collaborating with celebrity Tsuyoshi Domoto, the company transit...

9 Touko 7min

This examines the foundational principles of effective communication as outlined in Takashi Saito’s book regarding the power of inquiry. It explores how skilled conversationalists distinguish themselv...

8 Touko 8min

This examines the development of the Ace Gadgetable U, a specialized backpack designed to address the physical strain caused by traditional school bags. By analyzing the specific needs of students and...

7 Touko 6min

This examines a specialized marketing strategy used by Sunstar for their SODATECO product line, emphasizing the value of individual customer analysis over broad data aggregation. By focusing on the N1...

6 Touko 6min

This explores the strategic concept of customer insights, emphasizing that they are hidden psychological triggers that marketers must actively discover to drive business success. Drawing on Suntory’s ...

6 Touko 7min

This examines Morinaga’s successful marketing transformation of the classic Chocoball snack, which resulted in a twenty percent increase in sales. This growth was achieved by pivoting toward a "kidult...

5 Touko 8min

This focuses on Sentakuki Majin, a specialized service dedicated to the disassembly and deep cleaning of washing machines. This business model excels by visualizing hidden hygiene issues, such as inte...

4 Touko 6min