Karaage-kun function design and story change and keep harmony
This analyzes the strategic evolution of Lawson’s Karaage-kun, a popular Japanese convenience store snack, focusing on its recent textural and branding updates. It highlights how the company balances ...
3 Touko 7min
Kakujoe Gyorui Fish Market Front and Back System Growth
This examines the business strategy and sustained success of Kakujoe Gyorui, a prominent Japanese specialty fish retailer often described as a department store for seafood. Despite a general national ...
2 Touko 6min
Right-Brain Creative Problem Solving with Design Thinking
This references a Japanese educational resource titled "The World's Easiest Right-Brain Problem-Solving Class" authored by Kensuke Watanabe. This work serves as a practical guide for implementing desi...
1 Touko 4min
Bridging the Gap Between SNS Virality and Tangible Sales
This focuses on advanced strategies for social media management, specifically addressing the common issue where viral content fails to generate actual revenue. It emphasizes that relying solely on sho...
30 Huhti 6min
Hakuhodo DY Propro Mastering the Five Steps of Design Thinking
This describes an innovative training program titled "Pro-Pro" developed by the prominent Japanese advertising firm Hakuhodo DY. This initiative is designed to teach design thinking principles to empl...
29 Huhti 6min
Unlocking Growth Through Jobs to be Done Theory
This examines the Jobs-to-be-Done (JTBD) theory, a marketing framework that focuses on the specific progress or problems customers aim to solve in particular situations. It highlights how businesses c...
29 Huhti 6min
Toyota Boshoku Crown Chair Reimagining Automotive Comfort for the Modern Office
This discusses an innovative business expansion by Toyota Boshoku, a company traditionally known for manufacturing automotive interiors. It focuses on the development of the Crown Chair, a high-end of...
28 Huhti 5min
Häagen-Dazs ROCKY CRUNCHY! The Texture Strategy for Market Expansion
This examines a strategic marketing shift by Häagen-Dazs through the release of unique, limited-edition frozen treats. Instead of focusing on their traditional image of refined luxury, the brand is ta...
27 Huhti 4min
