Move the Stairs: Brand Protection PR™

Move the Stairs: Brand Protection PR™

When you “move the stairs” you take the steps other people might not, to build customer loyalty, nurture great relationships with the media, and build a resilient brand. Join us each week as we help you build your business with Brand Protection PR™!

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(100)

What biz reporters want you to know

What biz reporters want you to know

Get your CBD brand the media coverage you've been waiting for! Learn from Denver Post business reporter Megan Ulu-Lani Boyanton how to get noticed.     Megan shares what she's looking for from you whe...

2 Helmi 202229min

Warning letter blues

Warning letter blues

Federal CBD compliance expert Asa Waldstein decodes FDA and FTC warning letter trends. Asa shares what he's looking for when advising clients on federal compliance in marketing and labeling. Even thou...

19 Tammi 202227min

Avoid a PR disaster by educating your employees

Avoid a PR disaster by educating your employees

As CBD retailers grow, their businesses can eventually land a regional or national distribution deal. While this is great for the business, it's important to not lose sight of educating anyone in that...

5 Tammi 202232min

Should You Accept or Decline an Interview? Use Brand Protection PR™ and Insider Media Relations™ to Decide

Should You Accept or Decline an Interview? Use Brand Protection PR™ and Insider Media Relations™ to Decide

When a reporter asks if they can interview you, it's generally a good thing! You can build relationships, reach potential customers and even develop some thought leadership. However, sometimes, it's j...

15 Joulu 202133min

Using Brand Protection PR™ to keep your brand‘s message fresh amid the FDA‘s latest update

Using Brand Protection PR™ to keep your brand‘s message fresh amid the FDA‘s latest update

The lack of FDA guidance for the hemp industry is nothing new for the industry but the impact the federal log jam is having on business is significant. On episode 54 of the Move the Stairs podcast, we...

1 Joulu 202130min

An Insider Media Relations take on a Thoughtful and Tactful CBD Story

An Insider Media Relations take on a Thoughtful and Tactful CBD Story

We are often asked what makes a good story to pitch? As journalists get hundreds if not thousands of emails per day, it's important to attach your CBD brand's name to a standout story idea! Journalist...

11 Marras 202127min

CBD and Social Media: Using Brand Protection PR™ to Avoid Pitfalls

CBD and Social Media: Using Brand Protection PR™ to Avoid Pitfalls

Since the legalization of hemp in 2018, CBD brands have struggled with inconsistent policies and enforcement from major social media companies when it comes to marketing their products. The consequenc...

27 Loka 202123min

Stay ahead of regulations using CBD Brand Protection PR™

Stay ahead of regulations using CBD Brand Protection PR™

What's the easiest way to elevate your brand's reputation? Get ahead of inevitable regulations! In today's podcast record, Heather Depres talks about the importance of the Americans for Safe Access Pa...

15 Loka 202132min

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