Nudge

In December 2018 Gatwick Airport shut down. 109 eyewitnesses reported sighting 170 drone flights over the airport.  All flights were grounded, and the nation braced for a terrorist attack. But what ...

22 Kesä 31min

The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true?  Today, with the award-winning professor Leidy Klotz, we investigate the...

15 Kesä 23min

Octopus Energy went from £0 in revenue to £12 billion in 10 years.  Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow.  Hear why they:  1) Enc...

8 Kesä 40min

The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records.  And...

1 Kesä 28min

In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain.  Hear how Octopus used two proven psycholo...

25 Touko 23min

In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts.  That's how far people will go to look fit online.  This episode explains the psychology behind why be...

18 Touko 21min

Professor Richard Wiseman searched for the world’s funniest joke.  He found it.  But it wasn’t what he expected.  --- Richard’s book Quirkology: https://amzn.to/4shYOJ6  Richard’s book 59 Seconds...

11 Touko 24min

Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens.  He didn't trust his willpower, so he removed the choice entirely.  Today, Owain Service, co-founder of the Behavioura...

4 Touko 25min