Paint For America Mastermind

Paint For America Mastermind

A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco

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Jaksot(121)

How Big Do You Want It to Be? (Know Your Focus)

How Big Do You Want It to Be? (Know Your Focus)

Are you trying to build a 20 million dollar business or a 2 million dollar business? Getting clear and realistic about what you want and what you’re willing to put into it allows you to be more focuse...

22 Touko 20243min

Kendra & Nihuel in the Hot Seat - Taking Their $800K Business to the Next Level

Kendra & Nihuel in the Hot Seat - Taking Their $800K Business to the Next Level

In this episode, Kendra & Nihuel of Marco Island Painting are in the hot seat! Mark walks them through the basics of nearly every single department, from juggling multiple ventures, hiring a general m...

14 Touko 20241h 33min

How to Uncover Hidden Concerns on a Sales Call

How to Uncover Hidden Concerns on a Sales Call

In this episode we get a peak at some of Mark’s sales process and a valuable question that helps uncover hidden concerns that may be holding the customer back from moving forward. This is an excerpt f...

7 Touko 20242min

Mark’s Approach to Direct Mail, Pay Per Click & Social Media Ads

Mark’s Approach to Direct Mail, Pay Per Click & Social Media Ads

In this episode, Mark explains his current approach to advertising. There’s no magic bullet, it really comes down to testing and constantly measuring - but he explains a little of what he has figured ...

1 Touko 20244min

How Much Is a Great Crew Leader Worth?

How Much Is a Great Crew Leader Worth?

We spend so much time and money getting new customers, but consider what a solid crew leader is worth to your business? In this episode from the vault, Mark talks about keeping a recruiting mindset an...

24 Huhti 20242min

Accounting for Business Owners: It’s About Making Decisions

Accounting for Business Owners: It’s About Making Decisions

We’re not talking about keeping track of expenses for taxes. It’s about using data to make day to day decisions, just like in a basketball game, you wouldn’t wait to find out the score until the game ...

17 Huhti 20243min

Never Clean Your Brushes at a Job Site

Never Clean Your Brushes at a Job Site

In this excerpt from the crew leader training / production series, Mark talks about his policy with (not) cleaning brushes on a job site, and the reasons behind it. For more information visit ⁠⁠⁠⁠ww...

9 Huhti 20244min

Why Do You Think They're So Cheap?

Why Do You Think They're So Cheap?

In this episode, Mark talks with Ryan from Morton Painting about how he’s constantly getting undercut by other painting contractors and how to set up sales appointments in a way that has the customer ...

2 Huhti 202443min

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