Paradigm Industry Insiders

Paradigm Industry Insiders

Conversations That Move the Window and Door Industry Forward


The window and door industry is evolving fast. Customers expect more, technology is raising the bar, and the companies that adapt quickest are the ones who will lead.


The Industry Insiders Podcast, powered by Paradigm, is where leaders across the industry share how they’re navigating change, building stronger businesses, and setting the pace for what’s next.


Hosted by John Wheeler, a 25-year veteran of building materials and software and sales technician at Paradigm, with season 1 guest co-host Stefanie Couch, founder of Grit Blueprint, a lifelong industry insider and growth strategist, the show takes you inside the strategies, tools, and ideas reshaping how windows and doors get sold, delivered, and experienced.


You’ll hear from manufacturers, dealers, and innovators across the supply chain, offering real-world lessons you can apply to your own business.



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Jaksot(11)

Software Succeeds When Trust Leads | Rick Cross, Account Executive at Paradigm

Software Succeeds When Trust Leads | Rick Cross, Account Executive at Paradigm

The floor at GlassBuild is buzzing with AI talk, but we cut through the noise to get practical. Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with industry veteran Rick Cross, Accoun...

7 Tammi 20min

How Enabling Women Can Transform Our Industry | Lakisha Woods, CEO of National Glass Association

How Enabling Women Can Transform Our Industry | Lakisha Woods, CEO of National Glass Association

From the floor of GlassBuild, Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about the wor...

17 Joulu 202516min

Scaling Operations With Flexibility and Trust | Steve Salisbury, Hoff Companies

Scaling Operations With Flexibility and Trust | Steve Salisbury, Hoff Companies

What if the fastest way to scale a factory starts with a backyard barbecue? We sit down with Steve Salisbury, Director of Technology at Hoff Companies, to explore how real relationships, flexible thin...

10 Joulu 202521min

Connecting Systems and Boosting Sales | Geoff Syme, Saberis

Connecting Systems and Boosting Sales | Geoff Syme, Saberis

The fastest way to win more bids in the LBM world is simple to say and hard to do: remove friction. We sit down with Jeff from Saberis, a family-run integrator that started by solving double entry in ...

3 Joulu 202517min

The Power of Clean Data in Smart Manufacturing | Shelly Johnson, Sierra Pacific

The Power of Clean Data in Smart Manufacturing | Shelly Johnson, Sierra Pacific

What if a manufacturer treated data with the same care it gives raw timber? We sit down with Shelly Johnson, Window Technology Manager at Sierra Pacific, to unpack how a seed-to-window business turns ...

19 Marras 202520min

Blending Craftsmanship With Data To Build Smarter, Faster, And At Scale | Michael Dionne, Lepage Millwork

Blending Craftsmanship With Data To Build Smarter, Faster, And At Scale | Michael Dionne, Lepage Millwork

The most beautiful windows in the room often have the toughest backstory, and at Lepage Millwork, that story runs on data. We sit down with Michael, IT Director at Lepage Millwork, to unpack how a com...

12 Marras 202516min

How Panoramic Doors Sells Luxury Direct to Homeowners | Autumn Whisenhunt, Panoramic Doors

How Panoramic Doors Sells Luxury Direct to Homeowners | Autumn Whisenhunt, Panoramic Doors

We explore how a small luxury door manufacturer wins direct-to-consumer by pairing data-driven outreach with handcrafted service. Autumn Whisenhunt from Panoramic Doors shares how storytelling, custom...

29 Loka 202516min

Trust, Tech, and the Consultative Selling Advantage | Tim Musch, Paradigm

Trust, Tech, and the Consultative Selling Advantage | Tim Musch, Paradigm

Host John Wheeler and today's guest, Tim Musch, Business Development Specialist at Paradigm, dig into the buyer‑first mechanics of consultative selling: how a simple talk‑listen ratio (around 53/47) t...

22 Loka 202520min