Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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Jaksot(500)

How We Turned $6K Into $100K Revenue in 2 Days

How We Turned $6K Into $100K Revenue in 2 Days

Why do some ad campaigns crush it while others flop, even with the same budget? It all comes down to metrics and strategy. Let’s get the first part out of the way. Get Your nCAC Calculator Now! - http...

19 Elo 202546min

Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?

Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?

Meta’s Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS.Talk to us: https://www.tiereleven.com/app...

15 Elo 202532min

We Analyzed Our Biggest Client Failure (And This Is What We Learned)

We Analyzed Our Biggest Client Failure (And This Is What We Learned)

Before you spend another dollar on ads, you need to do your business math right. Download our Marketing Performance Indicators checklist to track the key metrics that accurately measure your marketing...

12 Elo 202558min

The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M

The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M

Ralph and Lauren sit down with Corey Quinn, Agency Growth Advisor and former CMO of Scorpion, to uncover the exact strategies that took a stalled $10–$20M agency and propelled it to over $100M in reve...

8 Elo 202545min

(Replay) How Ralph Structures His Campaigns for Massive MER

(Replay) How Ralph Structures His Campaigns for Massive MER

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?On today’s episode, we’re flipping...

5 Elo 202537min

The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update

The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update

Meta’s AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-dr...

1 Elo 202551min

[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?

[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?

If you're spending across Meta, Google, Amazon, and Shopify—but still unclear which channel is actually closing the sale—this episode is your roadmap to marketing clarity. Ralph Burns and John Moran b...

29 Heinä 20251h 6min

Is A.I. Making Your Team DUMBER?

Is A.I. Making Your Team DUMBER?

Ralph and Lauren take a bold look at a rising issue in modern marketing teams: is AI making your team dumber? Drawing from real-world agency experience, Lauren shares a transparent case study from her...

25 Heinä 202530min

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