Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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3 Astonishing New TikTok Features You Didn’t Know About…Until Now

3 Astonishing New TikTok Features You Didn’t Know About…Until Now

Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart P...

7 Tammi 202553min

7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 2

7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 2

This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to ...

3 Tammi 202547min

7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 1

7 Killer Digital Marketing Predictions for 2025 (And They’re NOT Just AI!) Part - 1

In part one of this two part episode, Ralph and Lauren discuss their digital marketing predictions for 2025, looking beyond the overhyped buzz around AI to talk about the evolving landscape of product...

31 Joulu 202440min

MUST Listen! The Top 5 Most Engaging Perpetual Traffic Shows of 2024

MUST Listen! The Top 5 Most Engaging Perpetual Traffic Shows of 2024

Today, we’re diving into something special — a curated highlight reel of the five most engaged episodes of 2024. And no, we’re not talking about the most popular ones — these are the episodes that had...

27 Joulu 202427min

How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®

How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®

Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a ...

24 Joulu 202436min

90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now

90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now

Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kic...

20 Joulu 202425min

[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025

[WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025

Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenge...

17 Joulu 202432min

5 Irresistible Shopify Features You NEVER Knew About…But Must

5 Irresistible Shopify Features You NEVER Knew About…But Must

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhanci...

13 Joulu 20241h

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