From Votes to Views: The Election’s Effect on Ad Spend
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing...
26 Maalis 202442min
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson
Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters ...
22 Maalis 202454min
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderst...
19 Maalis 202435min
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t
Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce ...
16 Maalis 202444min
The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch
John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents th...
12 Maalis 202426min
Are We In a ’Phantom Recession”?
Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeli...
8 Maalis 202439min
5 Reasons Why You Should Be Hiring in South America
Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses...
5 Maalis 202428min
Off-The-Record: Marketers Unleashed
Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketi...
1 Maalis 202442min
