Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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The 3 Essential Steps to Turning Around a Digital Marketing Team

The 3 Essential Steps to Turning Around a Digital Marketing Team

Ralph and Kasim dig into the multifaceted world of leadership, management, and scaling success, drawing intriguing parallels between the realms of sports and business. Through the lens of Parcells’ tr...

10 Loka 202355min

5 Takeaways from the Meta Agency Performance Summit

5 Takeaways from the Meta Agency Performance Summit

Ralph and Kasim are joined by Tom Meredith of Tier 11. They get into intricate discussions surrounding Meta, exploring its multifaceted impact on the digital advertising landscape. They dissect the nu...

3 Loka 202358min

How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers

How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers

Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility ...

29 Syys 202333min

How to get thousands of new authentic Instagram followers in 30 days while sitting on the toilet

How to get thousands of new authentic Instagram followers in 30 days while sitting on the toilet

Kasim and Lauren dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovat...

26 Syys 202343min

The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

The Big Meta Advertising Mistake You Are Making (And Don’t Even Know It) Part 2

Ralph and Kasim dig into the intricacies of brand consistency, showcasing its undeniable power in the world of marketing. Through a detailed exploration of audience segmentation, we uncover the art of...

22 Syys 20231h 5min

The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1

The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1

Ralph and Kasim delve deep into the nuances of modern advertising, emphasizing the need to move beyond generic ad copies. They explore the transformative power of AI-induced traffic platforms and the ...

19 Syys 202347min

Digital Gold Rush - Mining for Audience Engagement Nuggets!

Digital Gold Rush - Mining for Audience Engagement Nuggets!

Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful...

15 Syys 202332min

When You Need a 3rd Party Attribution Tool With Austin Harrison

When You Need a 3rd Party Attribution Tool With Austin Harrison

Ralph engages in a deep conversation with Austin Harrison about the complexities of channel spending and its ripple effects on revenue. Austin, sheds light on the intriguing relationship between adver...

12 Syys 202346min

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