Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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How to Switch to Google Analytics 4 Before The July 1 Deadline With Chris Mercer

How to Switch to Google Analytics 4 Before The July 1 Deadline With Chris Mercer

In this episode of Perpetual Traffic, Chris Mercer from Measurement Marketing joins Ralph and Kasim to discuss the significance of measurement in digital marketing. The hosts stress the importance of ...

18 Huhti 20231h

11 Life-Transforming AI Tools You’re Not Using…But Should

11 Life-Transforming AI Tools You’re Not Using…But Should

In this episode of Perpetual Traffic, Ralph and Kasim discuss various AI tools that can be used to make money. They cover tools like Zapier, ChatGPT, and Tweet Hunter, which can help with legal protec...

14 Huhti 202334min

14 Irresistible CRO Tools You Must Use to Increase Conversions

14 Irresistible CRO Tools You Must Use to Increase Conversions

Perpetual Traffic delves into the latest online marketing tools and strategies in this episode. Topics covered include the potential impact of Universal Analytics Tracking's shutdown, the importance o...

11 Huhti 202337min

The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology be...

7 Huhti 202347min

How to Use Open AI to Convert Leads to Customers with Shaun Clark

How to Use Open AI to Convert Leads to Customers with Shaun Clark

In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his...

28 Maalis 202344min

5 Proven Ways to Improve Your Website Conversion Rate

5 Proven Ways to Improve Your Website Conversion Rate

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conve...

24 Maalis 202349min

The 1 Secret to Lowering Your CPAs by 60% on Meta

The 1 Secret to Lowering Your CPAs by 60% on Meta

Join Ralph and Kasim in the latest episode of Perpetual Traffic as they tackle complex tracking issues and share valuable insights into advertising basics, real estate marketing, and simplification st...

21 Maalis 202336min

[2022] Funnels and Google Ads Now a Match Made in Heaven?

[2022] Funnels and Google Ads Now a Match Made in Heaven?

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change? On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topi...

14 Maalis 202311min

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