Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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DON'T Create a Podcast – Do “Podcast Guesting” Instead with Dustin Riechmann

DON'T Create a Podcast – Do “Podcast Guesting” Instead with Dustin Riechmann

Should you start your own podcast or guest on other people's podcasts? With more than 2.1 million active podcasts, you are probably better off becoming a guest. On today's episode, Ralph and Kasim tal...

15 Marras 202232min

How Ralph 6X'd Signups While Lowering CPA by 44%

How Ralph 6X'd Signups While Lowering CPA by 44%

How would your clients react if you could increase registration by 600% and lower cost per registration by 44%, all in 3 months?On today's episode, Ralph breaks down a recent case study involving a mo...

11 Marras 202214min

Creating Multi-Million Dollar Businesses That Matter with Giovanni Marsico

Creating Multi-Million Dollar Businesses That Matter with Giovanni Marsico

How would things change if you were to deliver results before getting paid?On today's episode, Ralph and Kasim sit down with Giovanni Marsico from Archangel to talk about building community in your bu...

8 Marras 202259min

Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz

Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz

Should you turn off high-performing ads just because the target holiday has passed? On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Frida...

4 Marras 202235min

8 Steps to Black Friday Success with Kobi Topaz

8 Steps to Black Friday Success with Kobi Topaz

If Black Friday is all about crazy discounts, why are you still putting out 10, 20% discounts?On today's episode, Ralph talks to Kobi Topaz, the advertising assassin and head of performance at Tier 11...

1 Marras 202244min

Doubling Revenue and Cutting CPL in Half  | Case Study

Doubling Revenue and Cutting CPL in Half | Case Study

How much would you pay for a strategy that could double your revenue and increase your booked calls by 230%, all in 3 months? On today's episode, Ralph breaks down a recent case study where they helpe...

28 Loka 202216min

Important Black Friday/Cyber Monday Tips with Savannah Sanchez

Important Black Friday/Cyber Monday Tips with Savannah Sanchez

Want to get the most out of Black Friday and Cyber Monday? Stop having big sales offers every month. On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok med...

25 Loka 202245min

Important Black Friday/Cyber Monday Tips | Sneak Peek with Savannah Sanchez

Important Black Friday/Cyber Monday Tips | Sneak Peek with Savannah Sanchez

What are you doing with your marketing to prepare for Black Friday and Cyber Monday?On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to disc...

21 Loka 202213min

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