Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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How to Run Google Ads on a Shoestring Budget

How to Run Google Ads on a Shoestring Budget

Is it possible to run paid ads and drive results on a shoestring budget?On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Goo...

20 Syys 202229min

(Part 2) How to Be Everywhere Online in Less Than 1 Hour/Week

(Part 2) How to Be Everywhere Online in Less Than 1 Hour/Week

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you. On today's episode, Ralph and Kasim continue the discussion on Kasim...

16 Syys 202226min

How to Be Everywhere Online in Less Than 1 Hour/Week (Part 1)

How to Be Everywhere Online in Less Than 1 Hour/Week (Part 1)

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week? On today's episode, Ralph and Kasim break down one of Kasim's most...

13 Syys 202237min

Why Apple Getting into the Traffic Game is a Good Thing for Marketers

Why Apple Getting into the Traffic Game is a Good Thing for Marketers

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?On today's episode, Kasim talks about Apple's potential entry into the adve...

9 Syys 202222min

What Would Ralph Do if He Had to Start Over?

What Would Ralph Do if He Had to Start Over?

What would you do if you lost everything and only had $10,000 to start over?On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, t...

6 Syys 202248min

What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph

What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a ...

2 Syys 202222min

What's Working Now in Facebook Advertising with Kobi and Ralph

What's Working Now in Facebook Advertising with Kobi and Ralph

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?On today's episode, Ralph welcomes back Kobi Topaz, the advertising...

30 Elo 202237min

What Happens to Google Ads During a Recession

What Happens to Google Ads During a Recession

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis? On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As so...

25 Elo 202221min

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