Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg

The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg

Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication ...

9 Joulu 202534min

5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor

5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor

It’s time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s Data S...

5 Joulu 202546min

STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit

STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit

As the BFCM dust settles, it’s time to plan for Q4 and 2026. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you maximize profits with...

2 Joulu 202540min

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 2

With the latest GEM and Andromeda updates, creative diversification is the only way to crack Meta's algorithm. We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier ...

28 Marras 202534min

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1

The New Meta GEM Update + The Secret to Meta’s Andromeda Revealed with Andrew Foxwell - Part 1

Creative diversification is now the primary lever that Meta is rewarding. You need at least 30+ fresh concepts per month to unlock the algorithm's full potential. Our Creative Diversification Package ...

26 Marras 202531min

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification

Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite...

21 Marras 202523min

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda

John Moran joins us this week as we unpack how the Andromeda model is reshaping media buying, why creative diversification is no longer optional, and how three rapid rounds of creative iterations drop...

18 Marras 202525min

The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)

The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)

Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite ...

14 Marras 202534min

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