Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 1)

The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 1)

While other advertisers scramble to figure out Meta's Andromeda update, we've cracked the code! Our Creative Diversification Package will increase your ads’ reach by 50%+ and save you over $330k on ag...

11 Marras 202529min

The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner

The #1 Mistake That's Secretly Killing Your Meta Andromeda Ads with Cole Turner

Stop losing money on ads! Grab your copy of Tier 11’s FREE calculator with all the actors and formulas you need to determine the most important metric in your marketing efforts.Download Your nCAC Calc...

7 Marras 202536min

FIRE Your Media Buyer: The Fix for Wasted Ad Spend

FIRE Your Media Buyer: The Fix for Wasted Ad Spend

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 luc...

4 Marras 202536min

Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals

Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals

Have you ever been in a negotiation and felt like you were just begging to close the deal? Oren Klaff, the master of persuasion and author of Pitch Anything, is back to show us how to take control of ...

31 Loka 202544min

The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool

The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool

Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly reshapes your creative and brand. Today, Lauren and I break d...

28 Loka 202526min

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything

Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this ...

24 Loka 202549min

Did Advantage+ Creative Image Generation Just Kill Manual Ad Design?

Did Advantage+ Creative Image Generation Just Kill Manual Ad Design?

Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the most eye-opening conversations we’ve had about Meta’s new creative test...

21 Loka 202542min

3 Mind-Boggling Ways Triple Whale Is Screwing Your Business

3 Mind-Boggling Ways Triple Whale Is Screwing Your Business

Do you feel like your ad spend isn’t adding up? What if the data you’ve been relying on is actually misleading you? In this episode, we uncover the dangers of inaccurate attribution models that could ...

17 Loka 202553min

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