Perpetual Traffic

Perpetual Traffic

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015

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$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 2

Be sure to listen to Part 1 of this episode first for a complete understanding before diving into this one.Are you leaving half your leads on the table? In this episode, we are using Alex Hormozi’s $1...

14 Loka 202524min

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1

$100M Money Model Case Study: How to Squeeze Money Out of Your Non-Ideal Customers - Part 1

Stop losing money to free trials and outdated sales funnels! Apply now to access Tier 11’s data-driven strategies for front-end offers that convert.Schedule a discovery call: https://www.tiereleven.co...

10 Loka 202529min

PMAX vs. Standard Shopping: The $80K Test That Shocked Us

PMAX vs. Standard Shopping: The $80K Test That Shocked Us

Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business!Schedule a discovery call: https://www.tiereleven.com/a...

7 Loka 202523min

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2)

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 2)

Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business!Schedule a discovery call: https://www.tiereleven.com/apply-now ...

3 Loka 202528min

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)

The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1)

Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite.Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manua...

30 Syys 202529min

Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months

Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months

Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC). Download your ...

26 Syys 202550min

Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways

Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways

Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutti...

23 Syys 202547min

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1

The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1

It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marke...

19 Syys 202536min

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