How to Build a Better Podcast Ad Campaign with Andy Maxwell of Earmax Media
What separates a podcast ad campaign that drives real business results from one that simply delivers a large number of impressions?Andy Maxwell, co-founder of Earmax Media, joins PodBiz to explain why...
24 Elo 48min
Why Podcasting Is Growing Up with Helen Parker of Strange Magic
What does it take to build a sustainable podcast business now that the easy money has disappeared?Helen Parker, managing director and co-founder of Strange Magic, joins PodBiz to discuss what podcasti...
17 Elo 59min
How Podcast Attribution Unlocks More Ad Revenue with Jim Ballas of Magellan AI
What if a podcast campaign is working but the advertiser’s measurement tools cannot see the full impact?Jim Ballas, President of Measurement at Magellan AI, joins PodBiz to discuss podcast attribution...
10 Elo 45min
How to Build a Creator-Owned Podcast Business with Ainsley Rossitto of beehiiv
What changes when podcasters stop renting access to an audience and start building a media business they own?Ainsley Rossitto, Head of Podcasts at beehiiv, joins PodBiz to discuss audience ownership, ...
3 Elo 59min
Leveraging Bonus Content and Subscriptions for Monetization with Eric Barnett of Supporting Cast
Are subscriptions really the most sustainable source of owned revenue in podcasting—and in media? In this episode of PodBiz, Norma Jean Belenky speaks with Eric Barnett, Vice President of Revenue at S...
27 Heinä 48min
Why Brands Are Investing Beyond Podcast Downloads with Ricardo Neto of Acast
What if the most valuable podcast audience is not listening to one of the biggest shows?Podcast advertising has traditionally been driven by scale, with major brands concentrating their budgets on the...
20 Heinä 50min
One Year of PodBiz: Where the Money Is in Podcasting?
In this special one-year anniversary episode of PodBiz, hosts Norma Jean Belenky and John Kiernan step away from interviewing a guest to reflect on the biggest lessons from the show's first year.Toget...
13 Heinä 38min
Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton
Is programmatic advertising really just an automated machine, or does the real money in podcasting come down to relationships?In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with ...
6 Heinä 55min
