PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?

Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.

Listen to new episodes every Monday- Let’s get down to PodBiz!

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Jaksot(63)

Building a Sustainable and Successful Podcast Membership Model with Joe Fucigna

Building a Sustainable and Successful Podcast Membership Model with Joe Fucigna

How can a membership model transform your podcast from an unpredictable hobby into a recurring revenue stream? In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Joe Fucigna, a ...

1 Kesä 53min

Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard

Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard

How do podcast publishers actually know what inventory they can sell?According to Sean Howard, most of the industry historically hasn’t. In this episode of PodBiz, Sean Howard, founder and CEO of Fli...

25 Touko 45min

What Podcast Metrics Actually Matter? Tom Webster on Discovery, Data & the Future of Audio

What Podcast Metrics Actually Matter? Tom Webster on Discovery, Data & the Future of Audio

How do you measure the value of a podcast when the industry still can’t fully agree on what counts as a listener?Tom Webster has spent decades helping the audio industry answer exactly that question. ...

18 Touko 1h 2min

Building Trust at Scale in Health Podcasting with Dan Kendall

Building Trust at Scale in Health Podcasting with Dan Kendall

How do you build a podcast business when your audience is highly specialized, deeply regulated, and incredibly difficult to reach?Dan Kendall has spent nearly a decade proving that small, focused podc...

11 Touko 52min

Owning Your Audience Is the Business Model with Michelle Jackson

Owning Your Audience Is the Business Model with Michelle Jackson

If you don’t own your audience, are you actually building a business?This week on PodBiz, Michelle Jackson, founder of Creators Getting Paid, breaks down why most creators struggle to monetize and wha...

4 Touko 42min

Podcast Infrastructure and Platform Economics with Brendan Monaghan

Podcast Infrastructure and Platform Economics with Brendan Monaghan

If podcasting is growing, why is monetization still uneven and who actually captures the value?This week on PodBiz, Brendan Monaghan, CEO of Libsyn and former co-founder of Megaphone, breaks down podc...

27 Huhti 42min

The Shift to Subscription Podcasting with Sam Sethi

The Shift to Subscription Podcasting with Sam Sethi

How do you make money from podcasting when listeners are skipping ads?Sam Sethi has spent his career at the intersection of tech and media, from Microsoft and Netscape to co-founding TechCrunch. Now, ...

20 Huhti 1h 2min

The Content Funnel That Actually Converts with Chris Stone

The Content Funnel That Actually Converts with Chris Stone

How do you turn a podcast into a system that actually drives revenue?Chris Stone has spent his career building audiences across legacy media and modern podcast ecosystems. From The Telegraph to the Ne...

13 Huhti 52min

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