How to Position Against a Competitor Who Lies
In today’s episode, I explore the frustrating yet common issue of competitors making false or exaggerated claims about their products. In this episode, I answer the question: When you want to discuss ...
30 Tammi 202525min
Getting to the Root of the "We Have No Differentiation" Problem
In today’s episode, I explore product differentiation and the common misconception that some products have no unique value. I also explore the potential root causes when companies fail to see their ow...
17 Loka 202428min
Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi
In today’s episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth.My guest, Georgiana Laudi, is th...
3 Loka 202433min
How to Frame a Sales Conversation
In today’s episode, I dive into the art of framing a sales conversation. I explore three common ways salespeople start their pitches and analyze the strengths and weaknesses of each. By the end, I sha...
19 Syys 202428min
From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky
In today’s episode, I speak with product marketing expert and consultant Tamara Grominsky, who is the former Vice President of Product Marketing at Kajabi and Unbounce. Have you ever asked questions s...
15 Elo 202437min
Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors
Today’s episode is a repost of one of my favorite topics: why value is important for positioning for B2B technology companies. In this episode, first I define value vs. differentiated value, and expla...
1 Elo 202431min
Mastering Messaging for B2B Tech with Emma Stratton
In today’s episode, my guest and I explore the intricate relationship between positioning, messaging, and copywriting for B2B tech companies. I’m joined by Emma Stratton, the founder of a consulting f...
18 Heinä 202442min
Rethinking Marketing and Storytelling with Martina Lauchengco
In today’s episode, I explore gathering product market insights directly from customers and crafting effective product marketing strategies with Martina Lauchengco, a partner, teacher, author, speaker...
4 Heinä 202448min
