Positioning at a Startup Vs. a Big Company
Today’s episode is all about how to position startups and big companies. While there is some overlap, the two can be very different. I cover a lot of ground, including: The three things startups ne...
7 Syys 202328min
Mastering Jobs Theory With Bob Moesta
Today I’m joined by Bob Moesta, the co-creator of the Jobs To Be Done framework, a concept he developed alongside the late Clayton Christensen. Bob's expertise spans a wide range of accomplishments, i...
31 Elo 202337min
How To Avoid Bad Marketing and Sales
Today I dive deep into how to avoid bad marketing and sales and why sometimes this includes actively sharing who your product isn’t for. I go into greater detail about the following: Understanding t...
24 Elo 202318min
The Art of Discerning Sound Marketing and Sales Advice
Today I cover how to know if you're getting good marketing and sales advice, and why it’s so important to carve your own path. I discuss: • What I learned from traditional marketing advice • Why trad...
17 Elo 202336min
How To Develop A Point of View For Your Company
Today I explore developing a point of view for your business. I cover: How to build your company’s points of view What to do if you don’t know your point of view Two examples from IBM and Sampler ...
10 Elo 202319min
So you’ve nailed your product positioning. Now what?
Today I dive into what to do with your positioning once you’ve nailed it. I cover: • How to capture positioning • How positioning makes its way into messaging • Why you should create a messaging docum...
3 Elo 202331min
Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning
I sat down with Nick Francis, the Co-Founder and CEO of Help Scout. A few years ago I worked directly with Nick and his team to tighten up their positioning and brought him on to share their story. To...
27 Heinä 202332min
Crafting a Persuasive Sales Pitch (Part 2)
Today we continue our conversation on translating your positioning into a sales pitch. You’ll learn: • Popular pitch structures (discovery-led, problem-solution, venture-informed) and where they fall...
20 Heinä 202330min
