S2 E11: Lobbying the European Union with Natacha Clarac
"Lobbying is not about buying influence. It's about building relationships."Natacha Clarac discusses the importance of ethical and professional lobbying and how it is different from public relations. ...
1 Kesä 202313min
S2 E10: Navigating the Media Landscape in Israel with Hanan Kamir
The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journa...
18 Touko 202317min
S2 E9: Making Sure Your PR Generates New Business with Leeza Hoyt
Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make...
4 Touko 202319min
S2 E8: B2B Thought Leadership with Natalie Ghidotti
For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content frame...
20 Huhti 202318min
S2 E7: Navigating a Crisis Situation with Nick Leighton
No company ever wants to experience a crisis, but what should happen when a crisis does occur? In this episode, Nick Leighton discusses what PR and communications professionals should do for their cli...
6 Huhti 202324min
S2 E6: The Role of Boards in Crisis Leadership with Dwayne Alexander
“Prior preparation prevents poor performance." Planning for the future is key to creating a successful organization and is an important factor to consider when making decisions.But what about a compan...
23 Maalis 202316min
S2 E5: PR 4.0 with Andy See
PR 4.0 has arrived. Are you ready for it?For this episode, we're joined by Andy See from Perspective Strategies in Malaysia. Andy explains his concept of PR 4.0, which is the idea that consumers and s...
9 Maalis 202316min
S2 E4: Marketing Artificial Intelligence with Brad Kostka
Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and process...
23 Helmi 202320min
