S2 E4: Marketing Artificial Intelligence with Brad Kostka
Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and process...
23 Helmi 202320min
S2 E3: The Art of Communicating in Challenging Times with Ieva Naujalyte
We live in challenging times, and people everywhere are on edge, living in a state of chronic stress. Inflation, war, and natural disasters cause people to worry about their lives, their livelihoods, ...
9 Helmi 202316min
S2 E2: Why Every Company Will Need Good ESG Reporting with Michael Diegelmann
Companies around the world are facing increased pressure from investors, customers, and other stakeholders to measure and report their Environmental, Social, and Governance (ESG) performance. In this ...
26 Tammi 202319min
S2 E1: PR Trends for 2023 with David Fuscus of Xenophon Strategies
ESG, AI and innovation are three major trends that will shape 2023 for communications professionals, says David Fuscus, CEO of Xenophon Strategies. In this episode, David discusses the importance of E...
12 Tammi 202314min
S1 E8: Thinking Outside the Box and Bringing New Resources Into Your Agency with David Fuscus
What are the benefits of bringing together resources outside of the traditional public relations services to enhance client relationships? Looking at non-traditional practitioners not only make sense ...
13 Loka 202213min
S1 E7: Succession Planning and Building a Family Legacy with Amanda Hill and Owen Cullen
Succession planning is a process not an event. But when the succession includes family members, how do you ensure a smooth process without upsetting the family dynamic?About the Guests Amanda Hill is ...
29 Syys 202214min
S1 E6: The CEO's role in Crisis Communications with Christina Rytter
When a crisis hits, you need to have a team of key people in place so you can respond quickly and effectively before the situation escalates. Who is on that team and how they should operate will direc...
15 Syys 202214min
S1 E5: Pros and Cons of an In-House Creative Department with Aaron Blank
Successfully business owners regularly embrace change and are constantly reviewing their business offerings against the prevailing winds of change. Don’t get stuck selling a service or a way of doing ...
1 Syys 202214min
