Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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The Ukrainian PR Army

The Ukrainian PR Army

For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the...

3 Maalis 202426min

The Evolution of Royal PR

The Evolution of Royal PR

Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that worl...

25 Helmi 202421min

PRovoke Media Asia-Pacific Comms Leader Study

PRovoke Media Asia-Pacific Comms Leader Study

The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. ...

18 Helmi 202420min

How to Forgive and Accept an Apology

How to Forgive and Accept an Apology

Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An ap...

11 Helmi 202422min

Saying Sorry: Why is it so Hard?

Saying Sorry: Why is it so Hard?

There are a lot of apologies out there. And a lot of them only serve to make things worse. “I’m sorry if you were offended” “We’re sorry if what we said was misunderstood” “The situation is regrettab...

4 Helmi 202423min

Muck Rack’s 2023 State of Marketing and PR Leadership Report

Muck Rack’s 2023 State of Marketing and PR Leadership Report

The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awaren...

28 Tammi 202422min

Challenging the Status Quo in PR Metrics

Challenging the Status Quo in PR Metrics

Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audience...

21 Tammi 202424min

Exploring the Myths of Body Language Analysis on TV and YouTube

Exploring the Myths of Body Language Analysis on TV and YouTube

In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched h...

14 Tammi 202426min

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