First, Last, Best, Most, Only
#61 - First, Last, Best, Most, Only On last week's episode we began discussing the idea of Positioning... a key concept that marketers use to introduce consumers to a new idea or product. On today's e...
11 Touko 202020min
The Power of Positioning
#60 - The Power of Positioning Humans are remarkably bad at remembering new information. It's why eyewitness testimony is so unreliable. Usually repetition is required to make an impression. In an att...
4 Touko 202024min
The Future of Restaurants in Three Phases
#59 - The Future of Restaurants in Three Phases What does the future of our industry look like? This is something I'm been thinking about a lot uring this crisis, and I'm sure I'm not alone. The way I...
27 Huhti 202027min
The Four P's of Marketing
#58 - The Four P's of Marketing If you go to school to study Marketing, you’ll likely learn about this in your very first lecture on your very first day. The Four P’s of Marketing are the foundation f...
20 Huhti 202017min
How to Find, Hire, and Work with a GREAT Food Photographer
#57 - How to Find, Hire, and Work With a GREAT Food Photographer On this week's episode we're talking all about ways to up your content game. One key way to do that is by hiring a professional to come...
13 Huhti 202032min
Pivoting Your Business to Ensure Longterm Success
#56 - Pivoting Your Business to Ensure Longterm Success Restaurants all over the country are being forced to do one of two things right now... shut down indefinitely, or pivot to a new model. I believ...
6 Huhti 202033min
Exactly What We Need... Stories to Inspire
#55 - Exactly What We Need... Stories to Inspire If you find yourself overwhelmed by the news these days, then this is the podcast episode for you. For the past few weeks we’ve been inundated with sca...
30 Maalis 202013min
What's on the Other Side of This Crisis?
#54 - What's on the Other Side of This Crisis? It's March, 2020. If you’re listening in real time your anxiety level is probably at an 11. All major sports have suspended play, Broadway shows have gon...
23 Maalis 202025min
