The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore
Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching...
12 Maalis 53min
AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes
Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts ...
5 Maalis 58min
Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay
Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joi...
26 Helmi 1h 6min
Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case
Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators...
19 Helmi 49min
How Senator Cory Booker Convinced Democrats to Post More on Social Media
Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using social media and working with influencers—and what he...
18 Helmi 34min
Inside YouTube’s pitch to TV advertisers and why not every journalist can start a Substack
KayaYurieff and Jasmine Enberg are on the road this week, traveling to Washington,D.C. to interview Senator Cory Booker. In today’s episode, Jasmine makes thecase for why YouTube should revisit origin...
12 Helmi 50min
Why the NFL is all-in on creators and where influencer marketing M&A is headed next
Kaya Yurieff and JasmineEnberg discuss the biggest news stories in the creator economy this week,including the NFL inviting 160 creators to the Super Bowl and TikTokers winningbig at the Grammy’s. The...
5 Helmi 57min
TikTok's stormy weekend, Reels is good now and creators protest ICE
Kaya Yurieff and Jasmine Enberg discuss the biggest news stories in the creator economy this week, including the rough start for TikTok's new US owners and why Instagram Reels is good now. They also d...
29 Tammi 54min
