Scalable
Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry.

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Senate Dems to hold creator summit, ChatGPT launches ads and the rise of “vertical podcasts”

Senate Dems to hold creator summit, ChatGPT launches ads and the rise of “vertical podcasts”

KayaYurieff and Jasmine Enberg discuss the biggest news stories in the creatoreconomy this week, including ChatGPT’s launch of ads, a proposed “sin tax” onOnlyFans creators and why a crypto company is...

22 Tammi 1h 1min

Dubai’s ‘influencer tax,’ a Guggenheim heir bets on creators and a big year for sports

Dubai’s ‘influencer tax,’ a Guggenheim heir bets on creators and a big year for sports

Kaya Yurieff and Jasmine Enberg discuss the biggest newsstories in the creator economy this week, including the United Arab Emirate’snew “influencer tax” and the FTC’s influencer marketing guidelines....

15 Tammi 40min

The Middle East's creator moment, Hannah Stocking's microdrama and messy influencer measurement

The Middle East's creator moment, Hannah Stocking's microdrama and messy influencer measurement

Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the 1 Billion Followers Summit in Dubai and why the Middle East is becoming a creator economy hu...

8 Tammi 59min

Our 2026 predictions for the creator economy

Our 2026 predictions for the creator economy

Kaya Yurieff and Jasmine Enberg look ahead to the key themes that will shape the creator economy in 2026, including AI, where the money is flowing and how to break through. They also offer their predi...

1 Tammi 14min

AI slop, creators take Hollywood & the TikTok ban that wasn’t: 2025 Creator Economy Year in Review

AI slop, creators take Hollywood & the TikTok ban that wasn’t: 2025 Creator Economy Year in Review

Kaya Yurieff and Jasmine Enberg look back on the biggest moments and themes from the creator economy in 2025. Hollywood really embraced influencers, AI slop ran rampant and TikTok didn’t disappear in ...

26 Joulu 202517min

Why being ‘authentic’ is over, the YouTube Oscars and Instagram’s TV app

Why being ‘authentic’ is over, the YouTube Oscars and Instagram’s TV app

Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the Oscars moving to YouTube and Instagram launching a TV app on Amazon Fire TV devices in the U...

18 Joulu 202536min

The WBD bidding war, MrBeast on DealBook and special guest Jon Youshaei

The WBD bidding war, MrBeast on DealBook and special guest Jon Youshaei

Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including how a Netflix-Warner Bros. Deal puts pressure on YouTube, MrBeast in the hot se...

11 Joulu 202550min

Why TikTok Shop isn’t just for cheap stuff anymore, LinkedIn’s algo woes and Omnicom’s big takeover

Why TikTok Shop isn’t just for cheap stuff anymore, LinkedIn’s algo woes and Omnicom’s big takeover

Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok Shop’s Black Friday and Cyber Monday sales haul, MrBeast’s business ambi...

4 Joulu 202531min

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