scale with soul

AJ is a serial entrepreneur and passionate student of startups.

After a decade of spending countless hours and money building companies, most of which failed, he went back to basics and surrounded himself with entrepreneurs decades further ahead of him.

He ran a deeply connected community of 400 entrepreneurs in the UK and realised how little he knew about the art and science of company building.

At this intersection of relationships and company building is where AJ has found the key to success.

If we don't understand people, we don't understand business.

But people are hard to understand....

Which is why this show exists!

scale with soul is a deep dive intro how the best entrepreneurs alive build and manage the relationships that lead to startup success.

Jaksot(56)

The 3000% Overnight Revenue Drop | Rob Bridgman - SNUG

The 3000% Overnight Revenue Drop | Rob Bridgman - SNUG

Startups are meant to be rocket ships - some reach outer orbit… Others crash back down to earth in a ball of flames Rob Bridgman built Snug from £1M to £31M revenue in just three years, only to watch ...

9 Heinä 20251h 33min

Women Undervalue Themselves by 20% | Emilie Vanpoperinghe - ODDBOX

Women Undervalue Themselves by 20% | Emilie Vanpoperinghe - ODDBOX

Most founders don't talk about this... but success isn't years of experience... it's confidence!Emilie Vanpoperinghe, CEO of Oddbox, built a wonky vegetables business into a £20M+ scale-up.This revolu...

7 Heinä 20251h 10min

My Identity Was Crippling My Company | Will Pearson - Ocean Bottle

My Identity Was Crippling My Company | Will Pearson - Ocean Bottle

Not the kind of burnout you see coming - Will Pearson, Founder of Ocean Bottle.When you’re still performing, still hitting targets, but your identity has become so intertwined with your company that y...

4 Heinä 20251h 5min

You Find Your Edge When You BREAK | Emmie Faust - Female Founders Rise

You Find Your Edge When You BREAK | Emmie Faust - Female Founders Rise

From burnout to community leadership.... After 18 months of Long Covid, perimenopause, and complete breakdown, Emmie Faust channelled her recovery into creating one of the UK's most impactful founder ...

1 Heinä 202552min

Why 95% of Startup Work Is A Waste Of Time | Hector Hughes - Unplugged

Why 95% of Startup Work Is A Waste Of Time | Hector Hughes - Unplugged

This is his unfiltered story of how founder martyrdom, ego-driven decisions, and the relentless pursuit of “productivity” can kill everything you’re trying to build. 🧠 Critical Founder Insights ▪️ Ho...

21 Kesä 20251h 12min

How 2 Mins Changed My £7.6M Startup | Laura Fullerton

How 2 Mins Changed My £7.6M Startup | Laura Fullerton

Most founders don't talk about this... but the pressure of "it all depends on you" doesn't just create stress - it creates an impossible choice between succeeding and surviving.Laura built a £7.6M com...

17 Kesä 20251h 13min

Startups should come with a Health WARNING | Raj Dey

Startups should come with a Health WARNING | Raj Dey

Raj Dey is a serial entrepreneur and the founder and CEO of Learnerbly, a workplace L&D platform at Series A.Raj has stared some dramatic health crises in the face while building and has come out more...

17 Kesä 20251h 25min

How To Be A Great Manager | Mel Murray-Serter

How To Be A Great Manager | Mel Murray-Serter

Mel Murray-Serter was Ops Director for Vice Media in Europe before it collapsed, she is the Executive Chair of Foundrs, the community of 400 entrepreneurs that I previously ran, and she's generally a ...

17 Kesä 20251h 19min

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