Send It!
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

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EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention Rates

EP 38: User-Generated Content: The Secret to Higher Email & SMS Retention Rates

Most ecommerce brands are sitting on goldmines of user-generated content but aren't leveraging it strategically in their email and SMS marketing. In this episode of Send It!, Jimmy Kim and Chase Dimon...

8 Heinä 202553min

EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert

EP 37: Triple Threat: Three Unified Email, SMS & Direct Mail Tactics That Convert

Everyone talks about email and SMS for retention. But there’s one underrated channel that’s quietly driving serious revenue for DTC brands: direct mail.In this episode of Send It!, Jimmy Kim and Chase...

1 Heinä 202540min

EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles

EP 36: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles

High-ticket products need high-trust marketing. If you're selling luxury goods, professional equipment, or anything with a long sales cycle, this episode breaks down how to build relationships that co...

24 Kesä 202558min

EP 35: Beyond the List: Building Engaged Brand Communities Online

EP 35: Beyond the List: Building Engaged Brand Communities Online

Most brands build a list. The best brands build a community.In this episode, Jimmy and Chase break down the difference between having subscribers and creating a true brand community and why it matters...

17 Kesä 202553min

EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention

EP 34: Six Personalization Myths Debunked: What Really Moves the Needle in Retention

Everyone’s talking about personalization… but most brands are doing it wrong.In this episode, Jimmy and Chase rip apart the biggest myths in email/SMS personalization—and show you what actually drives...

10 Kesä 202552min

EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for Growth

EP 33: Scaling Your Email & SMS Team: Roles, Tools, and Workflows for Growth

Who should you hire next? How do you avoid a bloated team? And what tools actually scale?This episode breaks down the building blocks of a high-performing email and SMS marketing team—from your first ...

3 Kesä 20251h 8min

EP 32: The Science of Send Time: When —and How Often—to Hit Send

EP 32: The Science of Send Time: When —and How Often—to Hit Send

Most marketers obsess over what to send. But the smartest ones ask when.Because the same email at the wrong time? That’s not just bad luck—it’s lost revenue.In this week’s episode of Send It!, Jimmy a...

27 Touko 202540min

EP 31: 2025 Email & SMS So Far - Data and Insights

EP 31: 2025 Email & SMS So Far - Data and Insights

Live from Commerce Roundtable Miami — Jimmy Kim, Chase Dimond, and Omnisend’s Rytis Lauris sit down to unpack the state of retention marketing in 2025. This is more than a recap. It’s a tactical break...

20 Touko 202539min

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