Social Goals: Social media strategy for small businesses

Social Goals: Social media strategy for small businesses

Chats with the small businesses killing it on social and tips to help you do the same.

Social Goals is the go-to podcast for small business owners who want a clear, practical social media strategy— without burnout or hustle culture. Hosted by social media strategist Kat Tepylo Murphy, each episode breaks down what actually works on social for makers, mainstreeters, and hometown service providers.

You’ll hear honest conversations with small business owners navigating real-life marketing, alongside strategic guidance you can apply immediately. Practical, repeatable social media strategy built on real experience and shared learning.

Whether you’re trying to grow sustainably, stay consistent without overwhelm, or finally feel confident about what to post, Social Goals helps you build a social media plan that fits your business and your life.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

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Instagram’s New Map, Reposts & Friends Tab: What Small Businesses Need to Know

Instagram’s New Map, Reposts & Friends Tab: What Small Businesses Need to Know

Instagram has rolled out three new updates this week — and they’ve got small business owners talking. In this episode of Social Goals, I break down:The controversial new Map feature and why you should...

11 Elo 202512min

How to Speak Your Audience’s Language Without Losing Your Voice with Kira from Handle & Hone

How to Speak Your Audience’s Language Without Losing Your Voice with Kira from Handle & Hone

What’s the difference between “just copy” and compelling messaging that actually connects? In this episode of Social Goals, Kat sits down with Kira from Handle and Hone to unpack the essential (and of...

21 Heinä 202526min

Why Your Story is the Key to Your Social Media Success

Why Your Story is the Key to Your Social Media Success

In this solo episode, Kat unpacks why your story matters more than you think—and how sharing it authentically on social media can transform your business. Learn why your “why” is often the missing pie...

7 Heinä 202514min

CapCut’s New Terms: What Small Biz Owners Need to Know with Jaime Bell

CapCut’s New Terms: What Small Biz Owners Need to Know with Jaime Bell

In this breaking-news episode, Kat Tepylo Murphy is joined by Canadian lawyer Jaime Bell to unpack the controversial updates to CapCut’s Terms of Service—and why they matter to small business owners, ...

30 Kesä 202525min

Silly Reels, Serious Results: Why Unhinged Content Works with Mariah Scrivens

Silly Reels, Serious Results: Why Unhinged Content Works with Mariah Scrivens

Sometimes the best-performing content is the least polished. Kat and Mariah dive into why embracing playful, real-life moments in your content can be a game changer for your business. They discuss the...

9 Kesä 202528min

Your First or Next 1,000 Followers—Without Burnout or B.S.

Your First or Next 1,000 Followers—Without Burnout or B.S.

Social media growth doesn’t have to mean burnout. In this solo episode, Kat breaks down a realistic and human-centered approach to reaching your next 1,000 followers. Learn why attracting the right fo...

26 Touko 202517min

Viral Reels & Aligned Content with Heather from Moon & Bloom

Viral Reels & Aligned Content with Heather from Moon & Bloom

In this episode of Social Goals, Kat sits down with Heather Litster — holistic health practitioner and founder of Moon & Bloom — to talk about creating content that flows with your energy, not against...

12 Touko 202524min

Connection over Clickbait: Authentic Marketing for Small Businesses with By Maddy Aucoin

Connection over Clickbait: Authentic Marketing for Small Businesses with By Maddy Aucoin

Small businesses don’t need clickbait or manipulation to thrive. In this episode of Social Goals, Kat is joined by copywriting expert Maddy Aucoin to share how small business owners can use authentic,...

28 Huhti 202531min

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