Social Goals: Social media strategy for small businesses

Chats with the small businesses killing it on social and tips to help you do the same.

Social Goals is the go-to podcast for small business owners who want a clear, practical social media strategy— without burnout or hustle culture. Hosted by social media strategist Kat Tepylo Murphy, each episode breaks down what actually works on social for makers, mainstreeters, and hometown service providers.

You’ll hear honest conversations with small business owners navigating real-life marketing, alongside strategic guidance you can apply immediately. Practical, repeatable social media strategy built on real experience and shared learning.

Whether you’re trying to grow sustainably, stay consistent without overwhelm, or finally feel confident about what to post, Social Goals helps you build a social media plan that fits your business and your life.

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Get Found & Followed: Instagram Profile Must-Haves for 2025

Your Instagram profile is more than just a collection of posts—it's your digital storefront and first impression. In this episode, Kat shares practical strategies to make your profile stand out, conne...

17 Helmi 202521min

Why your Instagram Strategy Needs Original Audio in 2025

Trending audio is fun, but in 2025, it's not enough! In this episode of Social Goals, Kat Tepylo Murphy breaks down why original audio—your voice, your story, your expertise—should be a core part of y...

10 Helmi 202514min

Instagram Hashtags in 2025: What Works & What Doesn’t

Are hashtags still relevant on Instagram in 2025? If so, how many should you use? Should you still include 30, or is less more? In this episode of Social Goals, Kat breaks down the current state of ha...

10 Helmi 202512min

Burnout, Breakthroughs & Building a Business That Fits Your Life

What's your story? In this debut episode of Social Goals, Kat shares her journey from small-town dreams to building a thriving social media agency—only to realize that success didn’t look the way she ...

10 Helmi 20259min

Welcome to Social Goals

Welcome to Social Goals—the podcast that teaches social media and marketing strategies that actually work for your local small business—without dancing trends, posting three times a day, or burning ou...

5 Helmi 202541s