Sounds Profitable

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting ...

5 Huhti 20237min

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball...

30 Maalis 20238min

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really kn...

29 Maalis 202323min

From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edit...

28 Maalis 202311min

This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The ...

23 Maalis 202310min

Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought mor...

22 Maalis 202328min

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster As...

21 Maalis 20237min

The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories cover...

16 Maalis 20239min