Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Podcast Quarterly Earnings & 6 Other Stories

Podcast Quarterly Earnings & 6 Other Stories

This week on The Download:  Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app.  Arielle: Hope ...

11 Elo 20229min

How To Approach A Podcast Industry-Wide Education Initiative

How To Approach A Podcast Industry-Wide Education Initiative

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. ...

10 Elo 202237min

Programmatic Advertising for Podcasters: How to Get Started

Programmatic Advertising for Podcasters: How to Get Started

The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simpl...

9 Elo 20229min

TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and ...

4 Elo 20229min

Shameless Acquisition Target - Episode Drop

Shameless Acquisition Target - Episode Drop

We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enem...

3 Elo 202235min

What Garth Brooks Can Teach Us About Podcast Ads

What Garth Brooks Can Teach Us About Podcast Ads

Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by Tom Webster Editing by Bryan Barletta Produced ...

2 Elo 202211min

Reporting On The Business Of Podcasting

Reporting On The Business Of Podcasting

Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech...

24 Heinä 202231min

Acast Buys Podchaser & 6 other stories for July 21, 2022

Acast Buys Podchaser & 6 other stories for July 21, 2022

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney’s integrating with The Trade Desk , and Podnews caught 240 spam em...

21 Heinä 202211min

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