Reflecting on IAB Podcast Upfront, & 2 Other Stories
This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad re...
18 Touko 202311min
How Podcast and Audio Studies are Conducted
In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video...
17 Touko 202329min
Growing Up in Podcasting - Literally
This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, a...
16 Touko 202315min
DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
This week's stories: DISQO: Proving the Power of Podcast Ads Elite podcasts struggle while the podcast masses thrive. Pluto TV has an ad frequency problem. Quick Hits: Newsguard Launches World’s Fi...
11 Touko 20239min
Podcasting's Golden Ratio
The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a pr...
9 Touko 20238min
Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories
This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup...
4 Touko 202311min
Swinging for the Podcast / Audio Industry Fences
In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who ar...
3 Touko 202323min
A Key to Global Podcast Growth
A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credi...
2 Touko 202310min
