Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Is It Time To Rethink Promo Codes?

Is It Time To Rethink Promo Codes?

With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom Webster Edi...

5 Loka 20225min

Sounds Profitable - Two Years Later

Sounds Profitable - Two Years Later

Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push p...

30 Syys 20228min

Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories

Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories

This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers. Podcasters Are Buying Millions of Listene...

29 Syys 202211min

Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022

Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022

This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging,  why Wonder Media Network won’t use programmatic, and SirusXM is no longer the bi...

22 Syys 202212min

Inaugural Business Leaders Summit Recap

Inaugural Business Leaders Summit Recap

In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s ...

21 Syys 202228min

One Key To Growing Podcasting We Take For Granted

One Key To Growing Podcasting We Take For Granted

We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom Webster Edited by Tom Webster...

20 Syys 202213min

Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories

Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories

This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month...

15 Syys 202210min

Programmatic Advertising for Buyers

Programmatic Advertising for Buyers

September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. Credits: Written by Bryan Barletta Produce...

13 Syys 20229min

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