How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories
This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB...
27 Loka 202210min
Two Years Later
What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiati...
26 Loka 202234min
Where Your Podcast Plays Matters More Than You Think
What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve ...
25 Loka 20229min
TikTok spotted scraping podcast feeds & 8 Other Stories
This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Report...
20 Loka 202210min
What Does the Competitive Landscape for Podcasting Really Look Like?
There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. Credits: Written by Tom Webster Edited by T...
18 Loka 20228min
ESPN Nears Large New Partnership With DraftKings & 6 Other Stories
This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcast...
13 Loka 20229min
Does Podcasting Have an Ad Frequency Problem?
As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Pod...
11 Loka 20228min
Podcasting overtakes talk radio, CPMs increase & 7 Other Stories
This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase ...
6 Loka 20229min
