Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Jaksot(965)

SmartLess Media Launch + 4 more stories for Feb 11, 2022

SmartLess Media Launch + 4 more stories for Feb 11, 2022

Today on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for podcast investment, and a new op-ed asks where has Facebook’s fervor for...

11 Helmi 20227min

Disinformation and Ad Accountability w/ Claire Atkin

Disinformation and Ad Accountability w/ Claire Atkin

Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen wh...

6 Helmi 202236min

Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022

Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify sta...

4 Helmi 20229min

Scattered To The Wind

Scattered To The Wind

Register for the Super Listeners webinar (free presentation on Feb 16)We WANT TO BE FREE: https://www.youtube.com/watch?v=xsHly9UuQ-ASupport the show at Buy Me A Coffee!See omnystudio.com/listener for...

4 Helmi 20228min

HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022

HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022

Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify sta...

28 Tammi 20228min

A Deep Dive on Device Graphs w/ Chase Miller of Claritas

A Deep Dive on Device Graphs w/ Chase Miller of Claritas

Chase Miller, EVP of Strategy and Corporate Development at Claritas, joins us for our latest product deepdive. We talk about device graphs, legacy, "The Barletta Household", and why having good data i...

23 Tammi 202242min

The Oversimplified Superstring Hit Incubation Theory Of Podcasting

The Oversimplified Superstring Hit Incubation Theory Of Podcasting

The "podcasting isn't creating new hits" article: https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years2021 Top Movies: https://www.pastemagazine.com/movi...

21 Tammi 202223min

Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022

Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022

This is The Download from Sounds Profitable, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today; Audible moves away from daily news digests, Aud...

14 Tammi 20226min

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