Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

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Podcasters weigh in on ChatGPT, and 2 Other Stories

Podcasters weigh in on ChatGPT, and 2 Other Stories

The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories cover...

16 Maalis 20239min

Does the Medium Move the Message?

Does the Medium Move the Message?

Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable. Written by Tom Webster Edited by Bryan Barletta Assembled with S...

14 Maalis 20237min

Spotify On Stream Announces New Features & 3 Other Stories

Spotify On Stream Announces New Features & 3 Other Stories

Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: ...

9 Maalis 202310min

Feed Drop: Danone's Conscious Marketer, Linda Bethea

Feed Drop: Danone's Conscious Marketer, Linda Bethea

This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top...

8 Maalis 202334min

Data Decoded

Data Decoded

In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credit...

7 Maalis 20239min

Podcasts Are Coming to YouTube Music & 3 Other Stories

Podcasts Are Coming to YouTube Music & 3 Other Stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Shar...

2 Maalis 202312min

How Can Spotify Make Streaming Ad Insertion Stick?

How Can Spotify Make Streaming Ad Insertion Stick?

Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle...

1 Maalis 202330min

What We Talk About When We Talk About Podcasts

What We Talk About When We Talk About Podcasts

Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits: Written by T...

28 Helmi 202315min

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