Does Podcasting Have an Ad Frequency Problem?
As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Pod...
11 Loka 20228min
Podcasting overtakes talk radio, CPMs increase & 7 Other Stories
This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase ...
6 Loka 20229min
Is It Time To Rethink Promo Codes?
With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? Credits: Written by Tom Webster Edi...
5 Loka 20225min
Sounds Profitable - Two Years Later
Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push p...
30 Syys 20228min
Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories
This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers. Podcasters Are Buying Millions of Listene...
29 Syys 202211min
Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022
This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging, why Wonder Media Network won’t use programmatic, and SirusXM is no longer the bi...
22 Syys 202212min
Inaugural Business Leaders Summit Recap
In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s ...
21 Syys 202228min
One Key To Growing Podcasting We Take For Granted
We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Credits: Written by Tom Webster Edited by Tom Webster...
20 Syys 202213min
