The Future of Brand Safety & Suitability for Audio
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability component...
24 Elo 202244min
Podcast Ad Delivery: Make Better Sandwiches
Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan Barletta Edited by Tom Webster Produced with Spooler.fm Hosted with Omny Studio Sounds...
23 Elo 20226min
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundl...
18 Elo 202212min
The Podcasting Problem Hiding in Plain Sight
Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom W...
16 Elo 20228min
Podcast Quarterly Earnings & 6 Other Stories
This week on The Download: Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app. Arielle: Hope ...
11 Elo 20229min
How To Approach A Podcast Industry-Wide Education Initiative
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. ...
10 Elo 202237min
Programmatic Advertising for Podcasters: How to Get Started
The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simpl...
9 Elo 20229min
TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022
This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and ...
4 Elo 20229min
