Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(1089)

Shameless Acquisition Target - Episode Drop

Shameless Acquisition Target - Episode Drop

We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enem...

3 Elo 202235min

What Garth Brooks Can Teach Us About Podcast Ads

What Garth Brooks Can Teach Us About Podcast Ads

Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by Tom Webster Editing by Bryan Barletta Produced ...

2 Elo 202211min

Reporting On The Business Of Podcasting

Reporting On The Business Of Podcasting

Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech...

24 Heinä 202231min

Acast Buys Podchaser & 6 other stories for July 21, 2022

Acast Buys Podchaser & 6 other stories for July 21, 2022

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney’s integrating with The Trade Desk , and Podnews caught 240 spam em...

21 Heinä 202211min

Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022

Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022

This week on The Download: Blubrry brings a new spin to media kits, Twitter’s building a podcast player, TargetSpot expands into Latin American audiences, Overcast’s creator has beef with how podcaste...

14 Heinä 202211min

Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022

Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022

This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google’s Adtech is dropping IP, new data says podcast ads a...

7 Heinä 202211min

Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022

Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022

This week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its radar on podcasts, rising YouTube CPMs make the pla...

30 Kesä 202210min

SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads

SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads

Brand suitability and brand safety are topics that we're never gonna get away from in any aspect of podcasting. Or advertising in general. And that's why I was so excited to have Claire Atkin, co-foun...

26 Kesä 202217min

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