Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Jaksot(965)

Post-Roll is Bulls#!& w/ Dane Cardiel

Post-Roll is Bulls#!& w/ Dane Cardiel

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel o...

25 Huhti 202130min

Targeting Demographics in Podcasting w/ Jay Green

Targeting Demographics in Podcasting w/ Jay Green

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketer...

18 Huhti 202126min

Spotify is in it to Win it w/ Griffin Caprio

Spotify is in it to Win it w/ Griffin Caprio

Spotify is looking to dominate the marketplace of what goes in your ears. And currently, it doesn’t look like anyone is trying to stop them. Join host Bryan Barletta and guest Griffin Caprio as they d...

11 Huhti 202127min

Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

Does Your Podcast Track You (and is that bad)? w/ Jack Rhysider

Join host Bryan Barletta and guest Jack Rhysider as they delve into the differences between ethical data collection and malicious data collection. Is there an ethical way to get data? And if so, how d...

4 Huhti 202134min

Can American Podcasting Learn From France? w/ Sarah Toporoff

Can American Podcasting Learn From France? w/ Sarah Toporoff

Our second week of diving into international waters. There’s far more out there than just the American ideal of podcast advertising. What can we learn from these other countries, and is a more global ...

28 Maalis 202130min

The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso

The Future That's Being Ignored: IPv6 vs. IPv4 w/ Tom Barasso

IPv6 certainly isn’t new, but it’s been ignored by podcasting for a long time. And it’s absolutely the future, as the telecom infrastructure of India is showing us. What are we doing to access those 1...

21 Maalis 202125min

The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse

The Hero We Need: Programmatic Advertising Saves the Day w/ Benjamin Masse

Programmatic Advertising is so much more than we think it is. It’s been a scary term for some, but that stigma is unwarranted. Find out the ins and outs of Programmatic Advertising with this episode.K...

14 Maalis 202128min

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

How You Should Be Protecting Your Brand, and How You're Doing it Wrong w/ Moomal Shaikh

Brand Safety safety is often seen from the wrong angles. Algorithms that can’t detect tone and context often push advertisers away from markets where their inventory would succeed. What’s the future o...

7 Maalis 202130min

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