Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Jaksot(1089)

Radio, Podcasting, And The Portuguese Man o’ War

Radio, Podcasting, And The Portuguese Man o’ War

Make your own Cannes Lions announcement graphic!Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes over...

27 Touko 9min

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Podcast Show London Recap, Spotify Launches Narrated Articles, & More

Today in the business of podcasting:The Podcast Show 2026 wrapped up in London with a wave of industry activity, including the debut of a new UK advertising landscape study from Sounds Profitable and ...

26 Touko 5min

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More

This week in the business of podcasting:A new Sounds Profitable and Sound Insights study of 5,033 U.K. adults finds 43% of British adults listen to ad-supported podcasts monthly, with 79% of those lis...

22 Touko 7min

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More

Today in the business of podcasting:Sounds Profitable and Sound Insights released The Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, fin...

21 Touko 5min

The Advertising Landscape UK

The Advertising Landscape UK

Sounds Profitable and Sound Insights released the Advertising Landscape UK, the first large-scale study of how British audiences experience podcast advertising, benchmarked against 20+ other ad-suppor...

21 Touko 2min

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Spotify Podcast Verification, 2026 Podnews Report Card, & More

Today in the business of podcasting:Spotify is expanding its Verified by Spotify badge to podcast shows, adding a green checkmark to identify official creator, publisher, and brand presences on the pl...

20 Touko 5min

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More

Today in the business of podcasting:Triton Digital's latest Podcast Report reveals that digital audio in the US has reached a market value equivalent to Brazil's entire digital ad industry, highlighti...

19 Touko 4min

Flightcast Launches HLS Support, Content Creators @ Upfronts, & More

Flightcast Launches HLS Support, Content Creators @ Upfronts, & More

Today in the business of podcasting:Podcasters took center stage at the upfronts, as Amazon unveiled Oprah Winfrey's new Wondery podcast deal and YouTube's Brandcast event featured content announcemen...

18 Touko 4min

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