Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Jaksot(965)

Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More

Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More

Today in the business of podcasting: upcoming webinars from Sounds Profitable, an influencer is ending her 5-figures-a-year podcast, a Bloomberg report on the companies advertising on conservative pod...

25 Marras 20257min

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More 

Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More 

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by ...

24 Marras 20255min

Building Brands With Podcasts, Industry 2025 Reflections, & More

Building Brands With Podcasts, Industry 2025 Reflections, & More

Today in the business of podcasting: today is the last day to submit to the Podscape winter update, Tom Webster discusses building a brand to sell with your podcast, IAB Australia announces first 2026...

21 Marras 202510min

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More

Two Different Kinds of Podcasting, Industry 2026 Predictions, & More

Today in the business of podcasting: the Podscape deadline is fast approaching, a look at Happy Dad seltzer and what it means for podcast branding, is video creating two different types of podcasting,...

20 Marras 20257min

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads

Submit to the Podscape (Deadline is end-of-day November 21st)A look at what happens when the creators themselves are the brand.Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin Gad...

20 Marras 202514min

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More

Today in the business of podcasting: Eventbrite announces new integration with Listener.com, Apple Podcasts reveals the Top Podcasts lists of 2025, Oxford Road releases the November ORBIT report, and ...

19 Marras 20255min

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More

IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More

Today in the business of podcasting: The deadline to submit to The Podscape is this Friday, Cloudflare outage plays havok with the internet, The Hollywood Reporter and Spotify post the hour-long round...

18 Marras 20257min

Podcast Audiences Still Listen, Evolving Live Events, & More

Podcast Audiences Still Listen, Evolving Live Events, & More

Today in the business of podcasting: audio remains the primary mode of podcast consumption, how loyal is your podcast audience?, PAVE teams up with Katheryn Nicolai for special live event, the State o...

17 Marras 20257min

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