Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(1090)

Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More

Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More

This week in the business of podcasting: Taylor Swift debuted her new album's name and artwork on a podcast, a look at the resiliency of audio storytelling, Tom Webster reflects on the "video is every...

15 Elo 202511min

Audio Podcasting's Next Evolution, New Podscape Update, & More

Audio Podcasting's Next Evolution, New Podscape Update, & More

Today in the business of podcasting: the new Podscape is now here, Jen Moss writes about the decline of audio storytelling being exaggerated, Tom Webster reflects on podcasting's flexibility in the vi...

14 Elo 20256min

Video Drives Lift, Remembering Young Marketers, & More

Video Drives Lift, Remembering Young Marketers, & More

Today in the business of podcasting: Oxford Road has a new study on YouTube podcast ad lift, Taylor Swift's album announcement on a podcast is about to happen, marketers are finding podcasts ads rock ...

13 Elo 20257min

What Is A Podcast Supposed To Be?

What Is A Podcast Supposed To Be?

Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think.  Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis...

13 Elo 20256min

Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.

Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.

Today in the business of podcasting: sports podcasting has grown so much video podcasts are starting to look like independent TV studios, podcasting remains a bright spot of iHeartMedia's earnings cal...

12 Elo 20256min

How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More

How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More

Today in the business of podcasting: Age of Audio to be screened in the Sounds Profitable lounge @ Podcast Movement, how B2B startups are using podcast ads to grow, regulatory bodies in the UK argue Y...

11 Elo 20257min

Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More

Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More

This week in the business of podcasting: Amazon announces restructuring of Wondery, Spotify adds Audiobooks Plus add-on to US market, a look at podcasting's ability to plus-up social media ad buys, an...

8 Elo 20259min

Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More

Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More

Today in the business of podcasting: Tom Webster on how podcasts compliment social media marketing campaigns, video podcasting grows at Audioboom, and industry responses to Wondery's restructuring. Fi...

7 Elo 20256min

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