Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Jaksot(968)

Spotify’s Report Card, Slow 💰 Builds Podcasting, & More

Spotify’s Report Card, Slow 💰 Builds Podcasting, & More

Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow creator fund.Find links to every article mentioned an...

18 Helmi 20255min

Podcasting @ SXSW, YouTube on 📺, & More

Podcasting @ SXSW, YouTube on 📺, & More

Here's what you need to know from this week in the business of podcasting: On Air Fest is coming next week, SXSW is on the horizon with the biggest podcasting footprint yet, another earnings call roun...

14 Helmi 20259min

Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More

Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More

Here's what you need to know for today in the business of podcasting: Bryan Barletta interviewed the minds behind On Air Fest, Acast reports its first profitable year, YouTube viewing on TV passed mob...

12 Helmi 20255min

Australia ❤️ Audio, Netflix Eyes Podcasting, & More

Australia ❤️ Audio, Netflix Eyes Podcasting, & More

Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel.Find links to every article me...

11 Helmi 20255min

Fragmented Video Podcasting, Wow in the World + Wondery 360, & More

Fragmented Video Podcasting, Wow in the World + Wondery 360, & More

Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery.Find links to every article mentioned and ...

10 Helmi 20253min

Podcast Investment Reach, Super Bowl $avings, & More

Podcast Investment Reach, Super Bowl $avings, & More

Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lessons from the golden arches.Find links to every artic...

7 Helmi 20259min

Affordable Podcast Ads vs. The Big Game, Determined DEI, & More

Affordable Podcast Ads vs. The Big Game, Determined DEI, & More

Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the big game, and how DEI makes a better business.Find ...

6 Helmi 20254min

Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More

Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More

Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise.Find links to every article mentioned and t...

5 Helmi 20254min

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