Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Jaksot(969)

Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More

Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More

Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise.Find links to every article mentioned and t...

5 Helmi 20254min

Regarding Reach, and the Business-Minded Audience

Regarding Reach, and the Business-Minded Audience

In a two-part one-part article, Tom breaks down the business podcast consumer and looks atpodcasting’s cost-effective reach.The Business Podcast Consumer Study Written and narrated by Tom Webster Audi...

5 Helmi 20258min

YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More

YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More

Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility.Find links ...

4 Helmi 20254min

How Podcasts Covered Disaster, Growing Turkish-Language Market, & More

How Podcasts Covered Disaster, Growing Turkish-Language Market, & More

Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise.Find links to every article mentioned an...

3 Helmi 20255min

Podcasting's Share of ⏰, Podcast Listening @ Work, & More

Podcasting's Share of ⏰, Podcast Listening @ Work, & More

Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work.Find links to every article mentioned and the...

31 Tammi 20258min

Google's Open Source Adtech, Black U.S. Podcast Listenership, & More

Google's Open Source Adtech, Black U.S. Podcast Listenership, & More

Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.Find links to every article mentioned and the full ...

30 Tammi 20254min

And Now, Your Moment of (Audio) Zen

And Now, Your Moment of (Audio) Zen

Is audio consumption on the decline? Certainly not for podcasts. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds...

29 Tammi 202511min

Podcasters 🔜 White House Press, How Commuters Listen, & More

Podcasters 🔜 White House Press, How Commuters Listen, & More

Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme.Find links to ev...

29 Tammi 20254min

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